While podcasting is much greater that it was a few years ago, is not as big that one could be. Many bloggers were still entering the art of podcasting. Some are shy and are not willing to take this next step, while others want to, but just do not know how to take this step.
Whatever your reason may be not to add a podcast to your blog, you can examine the benefits. Podcasting is not just a marketing tool, it is also a way to define yourself outside the competition and really get in touch with your subscribers. Therefore, before counting it out, take a look at these reasons why you should add a podcast to your blog.
Have a weekly podcast may be great for you learning experience because you will have to learn more about the new people that you talk and interview subjects. What better way to extend your knowledge only by talking to the experts in this field? Your knowledge found is also an excellent way to increase your authority and establish yourself as a great source and leader in your industry. You can expose more detail on the topics that cover you on your blog and to build more trust with your readers.
Through your podcast, you will be able to network, connect and get noticed by the new people. You'll really do much expansion because the people that you invite your podcast will naturally share the podcast with their network. It gets only better from there because some of these people will then share the podcast with their networks and so forth.
Also, with the possibility to publish free podcasts on iTunes and other locations, you are bound to an entirely new audience. It is a great way to build your brand and increase your visibility. The people who can never even heard talk about your willingness to come through your podcast just by research or navigation within your category.
Your readers will become listeners and they enjoy convenience really able to listen to your content on the go (via a mobile device) or while multitasking right at home or Office. Listening is actually less cognitive effort than reading, more Web has really made people more lazy. Thus, it is natural that your readers will enjoy listening to your podcasts, because it will save their time and energy.
Your podcast will give you the opportunity to improve your relationships with your current readers and build new relationships as well. It is easier to build a personal relationship with a human voice than to write; text can be so impersonal. Your voice will be leaving your audience in your life and to know the real you. You can also interact with them more, and even respond to the questions, remarks or comments that they send.
If you are now ready to take this next step, there are many resources on the Web to help you get started. Some methods are easier than others; therefore be sure just to find the method that best suits your needs and you'll be a pro in no time podcasting!
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