Over the years, I have written many articles online. Many deal with WordPress, blogs and earn money online. However, there is only one topic, I noticed that always takes Prize "popular"... topic optimization for search engines.
The concept of referencing sometimes can really make your head spin. On a point, it looks like a concept which is extremely complicated to understand and implement because there is a ton of moving parts that you need to take into account, as:
keywordskeyword densityattaining backlinkswho you link toduplicate contenthow structuring your link textheading tags tagsmeta.And now, with terms such as Panda and Google + 1 flows into the mix, I feel like grabbing our Googlebot buddy by the shirt and said: "really?". I mean, come. I have much more important things to do online and then try to understand the work of your Google brain! »
Then there is the simplicity of search engine optimization.
The part of simplicity comes when you start to think about Google as if it were a man. Think like a human being, we can better understand what it wants in terms of concepts we understand and use in our daily lives.
The above list shows all the mechanisms of SEO. Google is not a human being, it is an algorithm.
Now to stand up for even more of a loop: this is an algorithm that attempts to act as a human being. Ask you something and she wants to be the guy more plugged into the block.
How is it be the smartest guy on the block?
Giving you the best answer to your question.
And that, my friends, is what Google wants.
While Yahoo! and Bing give answers "OK", Google wants to give you the best answer, as your most trusted friend, because if he can do it, you will keep it questioned.
So what is the human aspect of SEO?
It is the concept to help Google to get what he wants in terms of how we, humans humans think. And giving him what he wants, he will reward you.
Here is where all the SEO mechanics come into play. They are the way in which Google is trying to determine two very simple concepts. Is a site or article:
Those who are now that human concepts we understand a little more easily.
The relevant part is the easy part - that you have to do is to stay on the subject. It is part of good reputation that takes a little more work, but we will talk about in a moment.
Let's take a look at how Darren Rowse and his site are giving Google what it wants.
The date of writing of this article, Problogger.net has a PageRank of 6. Step too shabby. This tells us that Google thinks that this site is important.
How then Google would see that Darren and his site are relevant and reliable?
When you arrive on the blog by Darren, it is clear that its site is on the concept of blogs. Here's a quick list of how it shows Google that his site is relevant for the blogs:
It offers products on the subject.He received an incredible number of written articles that relate to blogging.The word "blogger" is in its URL.The word "blog" is dot site Web.Titre home page of its website clearly shows people what they find here (councils of blogs).And the list is long.
OK, so it was the easy part: just stay on the topic and display Google that your site is. But what is known?
Back in the day (years), simply as relevant was enough good - don't forget the keyword meta tags?
But is that relevant these days just don't cut it and the reason is that the Internet has increased by a few thousands of Web sites to millions of Web sites, with many speaks exactly the same thing.
So tell me then, that a section you would rather read and trust?
Someone who knows nothing of blogs but has written an article "How to" money blogging, or an article by Darren wrote was on "how to make money blogging?".
The two sections are relevant to earn money through blogging, but which article would you trust is more correct?
Take this only fair evaluation, you did in your head, and that is exactly what Google is doing.
It considers that the two sections are relevant on the subject, but then, like you, it makes a decision that is more trustworthy.
And this is the reliable part comes into play.
Darren and his Problogger.net site are deemed to be for these reasons:
People (many people) a link to his site.People mention his name and the location even when they do link to him.It is as seriously everywhere: Twitter, Facebook, Google + (how to do, man?).His articles get retweeted, loved, Trebuches, appear on Digg, etc.In other words, it everywhere online said... and a good way.
So Darren showed Google, just as it has for you and me, that his site is both relevant blogs and a resource reliable people can use. By showing this to Google, it reached decent search rank.
It is the simple side of search engine optimization. It is not on the mechanics, it is the human aspect of SEO.
In my view, the way to achieve the best search engine success is focusing most of your time on the human side of SEO.
Make no mistake: If you are really eager to dive into search engine optimization, then you will have to learn the mechanics. There is no way around this. You can consider the mechanics (density of keywords, tags header, etc.) as tools.
But tools build buildings, people.
It is likely that many of you want to classify your articles in Google, but are better things to do with your time than become SEO experts.
If this is you and the idea of search engine optimization study is also attractive that look of Rocky III repeats throughout the day, then I suggest at the very least familiarize yourself with some of the most important mechanical of the SEO and then focusing the rest of your time on the construction just epic stuff.
Focus on people and do what entrepreneurs is back on the eve of the Internet.
Create this epic - articles, blogs, e-books, tweets, etc. - and then get out there and hit the numeric keypad. Share your epic stuff with other people and that they will like you.
And when other people like you, Google will be like you. This is why Google + 1.
By the way, what the heck we call Google + 1? Twitter "tweets" and Facebook "Likes", but that what you say when you + 1 something?
And how important do you think that this tool will be after reading this post?
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