The holiday season is arrives at big step and although there are good reasons to be skeptical with the economy pointing to anything but a season of large retail, there are some bright spots in ecommerce goes. Forget not that during the second quarter of this year alone, 34 billion $ were spent online according to comScore.
This means that although the more traditional methods of purchase and sale of goods and services are feeling the effects of the recent market tumbling and general problems, commerce on the web has been moving ahead with record sales thanks in part to new strategies of interactive marketing come together in social media, search engine optimization (seo) and good content writing.
A recent example of a retailer online, what makes a great splash noted that their strategy took a few different approaches. Campaign of the fashion House began with traditional underpinning is not likely to change rapidly for any business seeking big sales on internet - the Web site. Course, the site has evolved from a collection of static pages with keyword stuffed content, and the interactive copy request that started with social media was the catalyst that changed all this.
In the case of the House of couture in question, buyers can look through the inventory of what the company has to offer, read values added articles on the latest trends and even buy products this same Web site.
What is equally important, is that they have created a mobile application and a mobile version of experience as following the trends is essential when it comes to selling on the web.
In related news, it was noted advertising on the internet in all its forms is taking shape in places where you did not expect. In some parts of the Arab world, Internet advertising began to make advances, or 9% of the revenue total, but still far behind more traditional methods such as television and newspapers. Media Omnicom (OMG) has noted that the method will be US$ 170 million (Dh624.43m) this year. It might sound as the large numbers, but The National, the company Abu Dhabi Media of the first publication of English-language, help the process by being a professional, well written daily English in the United Arab Emirates United and reports on the rise of Internet advertising.
Not everything is so good that it seems to all companies on the internet. Google has been downgraded by the same people that dropped the credit ratings of the U.S. Government. It seems that their purchase of Motorola mobility is some concern in what is looking as a brewing war in patent application.
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