When I started working online, I have used in agreement with the moto "follow your passion and the money will come as a result." These days, I have a more balanced view (realistic?). It is, I think that passion is an important factor, but you need a bit of compromise and to filter the niches where there is also profit potential.
For example, no matter how passionate you could be "wooden toys", it would be very difficult to make decent money with a site Web build around it. A better approach would be to compromise somewhat and to build a Web site to sell "educational toys" instead, because there are many more people interested in the latter case (i.e,. the parents), and they are willing to spend money.
This is why I wanted to share with you guys a list that I came across a long on the blog of WordStream, entitled The Most expensive keywords in Google AdWords.
The amount of a certain company/advertising is willing to pay for a click to a direct link with how much the company expects to win the click/client. This is why the most expensive keywords on AdWords can also be considered as the most profitable niches online. They are as follows:
Insurance (Key words example in this category include "buy car insurance online" and "price of auto insurance quotes")Loans (example of keywords include "consolidate loans graduate students" and "cheaper owner ready")Mortgage (Example key words include "refinanced second mortgages" and "mortgage with bad credit")Attorney (Example key words include "Personal injury attorney" and "dui defence lawyer")Credit (Example key words include "Home line of credit" and "buyer credit bad House")Lawyer ("injury lawyer," "criminal defence counsel")Make a donation ("Car donation centers," "make a donation of a used car")Degree ("justice criminal degrees online," "Psychology degree online")Accommodation ("hosting ms exchange," "managed web hosting")Claim ("personal injury claim," "accident do claims no win no fee")Conference call ("best conference call service," "telephone conferences free of charge")Trading ("cheap online transactions," "stock trades online")Software ("crm software programs," "help cheap desktop software")Recovery ("raid Server data recovery," "portable hard drive recovery")Transfer ("zero apr balance transfer," "without interest and credit card balance transfer")Gas and electricity. ("business comparative electricity," "change of supplier of gas and electricity")Classes ("criminal justice classes online," "classes online business administration')Rehab ("alcohol rehabilitation centres", "crack rehab centres")Treatment ("mesothelioma treatment options," "drug treatment centres")Cord blood ("cordblood Bank,"store umbilical cord blood"")Obviously, you will need to choose this list with a grain of salt, and I would not recommend anyone to start building websites to target directly to these keywords. But, I think that having an idea where the money flows online can be very useful.
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