Larry Page recently announced that Google + has reached 10 million users. With the buzz around Google entry into social media, there was much speculation about the question of whether they can fly Crown of Facebook. On the one hand, we have Google, a massive undertaking with many resources and years of experience. On the other hand, we have Facebook, which have massive ahead. They have a huge lead of users ($ 750 million on Google $ 10 million) and they have years of experience in the operation of a successful social network.
I am sure that you have seen this argument on the Internet last year. This is the argument against the fact that Facebook has reached the point that they have so many users, it is impossible for anyone to catch them. I think that these two arguments are a little off the coast of the mark, the two tend to believe there is only room for a social network. I would say there is room for more than one. I think that people will move, but not in the same way that they migrated MySpace.
Facebook has reached a critical mass, which includes users who were not only slow to enter into social networks, they have been slow to get onto the internet. There are people who are just sign to Facebook, after several years of massive popularity. For people like this, go to a new platform will not be something of interest. They are familiar with Facebook, and Facebook is where are their friends. The fact that these users will remain is a reason for people who get a Google + is going to stay on Facebook. This will lead to persons in a Facebook and Google + account.
MySpace did not 750 million users who have moved. There were far fewer people who moved to MySpace, Facebook. Also, people who have used MySpace were relatively early social networking, anyway. They were mainly young, tech savvy users. Facebook has offered a better progressively user experience people stopped using MySpace to Facebook.
This is the kind of people who open accounts Google +. Curiosity or to be part of the next big thing. They close their Facebook accounts however, they both use.
Google will also be users of persons who are not interested in social networks. All the services that people use Google will be integrated into Google + meaning people who already use these services fall into the networking side of things.
Obviously Google + will provide a strong marketing platform, in order to brands and merchants will be there to create content to attract users. Zynga is also in partnership with Google, so games that attracted people to spend much time on Facebook will also be on Google. Of course, they will still be on Facebook.
I doubt that realistic Google think that everyone will move from Facebook to Google +, at least in the short term. It is even their goal?
Google is after the social data so that they can improve the quality of their research results. Even if Facebook was willing to share their data with Google, it is not as valuable as having their own data. As we have seen, their contract expired with Twitter, for their product search results in real time was dissolved. This loss has not affected much, but it is an example of what might happen when relying on data from another company. I would say that Google is intended to move in the Social space so that they can have their own social data and to challenge Facebook almost complete control.
At this time Facebook seems to have a good relationship with Microsoft, they are sharing their social settings with Bing and not Google. If Google had social of their own that they would not need to worry about what Bing is obtaining of Facebook. This means that they can compete with Bing social search and Facebook. It has been speculated for some time now that Facebook is moving in the research, so a preventive approach that Google retains their lead of the game. Google will likely not exceed Facebook in size any time soon. They will however, stop Facebook to have as much control as they do today.
Both Facebook and Google aims to get as many visitors to their sites and stay as long as possible. Thus Google ignore the many internet users spend most of their time on would be crazy.
I would be surprised if Apple is involved with social networks. People already use their iOS devices to create and share content on Facebook and Twitter. Apple has of course already aware and will see what they could be shared on an Apple network.
They have tried to enter with the unsuccessful Ping.fm social networks, it shows that they are less interested. With the upcoming iCloud, we see the downloaded files automatically on the cloud. All they would have to do was make an option to share files publicly. Attach a profile to AppleIDs who have all their clients, and you have a social network for people to use rather iOS. They also have FaceTime and they are soon to release a BBM as Messenger to iOS. So they were already the audience interest in building an and the infrastructure, it should just be integrated together.
The reason for which that Facebook was able to obtain its user base is the lack of strong enough competition. There are contests, but Facebook has been able to innovate and to allow these other services. Now, with Google + (and possibly Apple?) the future of social networks will become more fragmented. There will be people who will be everything off, and some people move. It could be loyalty to the brand, or features offered on one over the other. Then there are those who remain on Facebook, because that is where they are already and where are their friends.
With a competitor like Google, they certainly have much to think about, but I see both of these networks is successful at the same time. If Google + never manages to take on Facebook it will not be a feat during the night.
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