"Warning: this post may cause dizziness."
This is not a warning that you want to place at the top of a blog note. But do you know what? Many expected.
Why? Because some blog posts leave visitors feel dizzy and confused.
They come in with the intent to be entertained or learn something. But they leave saying: "What the heck was that?"
Part of the reason readers to feel this way is because the author has lost the syndrome. "That is it exactly?
Even if you have watched the series Lost, have you felt probably exactly the end of many episodes. Lost. Why? I have a few theories. But the top one is this. I think that the authors were to create the story that they were going along. Which may or may not have worked for them, depending on who you ask.
But for bloggers, this is not a good idea.
You have a targeted message that allows you to provide eyeballs on your site.
Blurry eyes focused on a message? Not only your readers will feel confused, they may be a little dizziness to attempt to reconstruct your message. In other words, if you even have a message.
Therefore, before you hit publish on your next ticket of blog, here are some questions you can ask yourself to increase the chances of your message.
Knowing your target audience will help you create a message that responds directly to them.
It is much better for some targeted readers read your content and take such action as it is for many readers to read and to do nothing.
Set your views on your desired audience and speak directly to them. Address the emotions they are feeling and the questions they have on the topic you write about.
Build a bond with them. Put yourself in their shoes and then speak directly to them. Address the emotions they have toward your subject. And answer the questions that are burning inside them.
When you can bond with someone to the point where they say: "this person actually gets me," you've taken a huge step towards this person of confidence in you and listen to what you have to say.
So that your readers clearly understand your content, you have to understand clearly why you write.
It's great to be a brain in your laptop or a log dump, but that is probably the best preserved for your eyes. Remember, just because something write you has meaning for you, it not necessarily make sense for your drive.
Understand why you write the post. Then, as clearly as possible, present the content to your readers.
If you are not sure why you write your post and want to do anyway, it might be a good idea to let your readers know in advance. In this way, they are not left scratching his head when they come to the last word of what you have to say.
Your readers do not need a ring of decoder secret to decipher what you want to do so after reading your content. Clearly state the action you want to take. If you leave it up to them to know, they do probably.
What do you want to do? Click on a link? Buy something? Leave a comment? Share your position?
Tell them in simple terms. People are much more likely to take action when they know exactly what to do and how to do it.
By asking you the above three questions you deliver a clear message that your readers can understand and take action. This will help separate you the pack of blogs that let people scratch head and you're wondering what just happened.
What do your most recent post on these three questions? Let us know in the comments.
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