Saturday, July 30, 2011

You must post each day to your Blog [false new bloggers have # 2]

I lost many times where I heard prebloggers reject the idea of blogging because they do not have the time or discipline to produce daily blog articles.


The belief is that, to succeed, they need to get non-daily items (if not several times per day). The reality is that there is no single approach to blogging success when it comes to how many times it should display. There are many examples of highly successful blogs that operate at the two ends of the spectrum (I will highlight some less frequent posters below).


Then that say how often you need to publish? Let's to look at some factors that we consider.


Blogger/reader interaction is somewhat like a relationship - see the more you one another as friends, you begin to know each other, develops the more intimate and trust more you each other (a big generalization, I know).


Regular posting on your blog is you and your brand of people on a regular basis, and this opens up the possibility of a deeper relationship. Rare assignment may lead to feel out of touch with readers and even of who you are completely forgotten.


This stressed me once at a conference where, after the stage to speak, I was almost reversed in a warm embrace of a ProBlogger reader.


Through tears, she Begue, "I... just... feel … sob... as..." I... sniff...... know you... so... well! »


Why did it feel that way? Every day, it had received an email from me to advice on how to build his blog.


Of course if you look at the relationships of the "real life" we must also recognize that the amount of time you spend with someone can also have the opposite effect. Have you ever had a friendship with someone who has become a little too? You know relations... where the other person jumps in so far that you end up feeling a little stifled!


Display too regularly can be a little like that also.


I once asked readers here on ProBlogger on the reasons that they subscribe to flow RSS and the number one answer was "display too.". Respondents have expressed that they developed "burnout" and that it would be to unsubscribe if a blog become too "noisy."


There is a point of no return for each blog where a more accurate position becomes too and readers began to emerge.


So, what is the point of no return? How many positions will increase the relationship and the number who destroy?


Unfortunately, there is a single number that will work for every blog - instead, I suspect it really summarizes the relevance and usefulness of the content you are producing. If what you write will solve problems and be valuable to them, they will forgive much, if it's a lot of posts or a long period of time between them.


A question to ask on this front is, "What what my readers do I?"

On the one hand, you could find to answer this question for your readership they need lots of short, sharp positions because there a lot of news in your niche that they want.In other cases, you may find that your readers really need of thoughtful analysis - self-test that they have time to chew before moving on to another subject.

The answers to this question depends heavily on the type of blog that you are running, the niche or topic, style, and the length of the content you are producing and types of readers, you are in the hope of attracting.


There are a few benefits more more frequent display that is worth mentioning:

Several points of entry to your blog via search engines: view daily mean 365 points of entry to your blog for users of research each year versus 52 if you are weekly display, or 12 If you go with monthly.Several points of entry to your blog via social media: Similarly, by publishing and promotion of your content, you also provide more doors in your blog sites like Facebook and Twitter. Daily post giving your readers more opportunities to share these links autour.Points of connecting more than subscribers RSS: Similarly again, the more you post, more alerts or updates those who subscribe to your blog via RSS will get.

On the flip side, there are positions less benefits too:

Potentially greater reader engagement: on my own blogs, I noticed that if I post once in three or four days, posts tend to get higher levels of comments and conversation between the readers from the time when I post two posts in one day. I imagine that assignments frequent pushes positions outside the radar faster drives, as there is always something new that out.Absence makes the heart grow based: I know a couple of bloggers who post quite rarely, but are built almost a cult, and which build much anticipation among readers for the next post. Positions become very expected and assessed, and they shared on the web at a higher rate if the positions were out several times a day (I'll give a few examples of this type of blog below).It allows to avoid the depletion of the writer and can lead to higher quality content: after initial adrenalin that often accompanies launches a new blog of subsidies, many bloggers hit a wall when, a few months, they begin to strive to find things to write on the subject. The daily display pressure can add to this, a less frequent publication schedule may be a little more space to write only on what they think really matter. They are free to write more useful content and avoid burnout as they do.

I asked on Twitter for examples of blogs that display less frequently than every day, but which have always been successful. I was inundated with examples. Examples most often suggested by my disciples:

Zen Habits: update an average eight times per month during the last monthsThe some Art of Non compliance: blog of Chris Guillebeau, who was averaging just under ten posts per month latelySimpleMom: positions more regularly than the two above, but usually one or two days off the coast by week - a good example of regularity with breaksThe four hours of work : as you can attendreTim only the PAS will be updated on a daily basis on this subject given (he published three or four times a month), and yet it gets lots of engagementUnmarketing: Scott Stratten commented on Twitter that scarcity is my middle name ". However, remember that Scott work on the development of the undertaking on Twitter - it closes on 75,000 tweets!Social triggers: Derek Halpern posts two to four times per month, but the quality is high and there are a lot of the commitment of the reader.Penelope Trunk: Penelope is another fine example of someone who has regular assignment, but does not feel the need to write something every day.

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