Will someone be please tell me what "hip" mean? Does this mean "popular"? This is what children are doing today? Well, just who are the children? Do you mean teenagers? Early twenties? Connected? No, not connected... we have heard enough of them.
Is the same for the words as edgy, trendy, warm, clever - managers appear to use these words all the time, and again pressed for an answer ne seems not willing to provide an entry for what they are going on the. It is about as useful as saying: "To make this product a bestseller", but answering "How?" with an, "Oh, you that…." »
Many people who ask such questions, although a good blog. "How to make it hip." How can I make it really pop? »
Far from being a problem simply employees without imagination, vague guidelines represent a clear problem plu blogs worldwide. The problem is two separate directions: the first is not to know how things work, and the second is not to be ready to admit you don't know how things work.
The first problem is in the nature of modern branding and advertising itself. A blog is a lot on the creation of a brand image - more specifically, branding yourself and how you have with words.
Sad, cold, frightening completely the fact is that there is no formula. There is no quick fixes, no magic way to do things that will cause viral success, online or off the coast. This is because people are incompatible creatures, confusion, unusual with the ability to change its mind on things. Sometimes people will respond to a light show well cooked, other times they want to see a rant in anger and still other times, they grow excessively Fund of a man in a towel scroll through a sequence of magic realism of events.
The second question is a bit of necessary diversion: there are things can do to make work brand. There are rules for how images should be composed, the ratio of text, images, and other kinds of guidelines that can make something work and an another something not. But none of this is that silver legendary bullet that will guarantee the success of brand - everything which was done in the field of branding is an attempt.
Take two examples of the same company, Apple. The first is the classic series, "use a Mac" of the company, and the second is promoting "I'm a Mac, and I'm a PC".
The series "Use a Mac" did not take off completely and the Mac/PC series, and there is no reason why strict. Some was of the view that the advertisements were simply too bland, others thought that they represent a kind of elitisim snobby.
However, the reputation of the Mac/PC ads is very well established. They connected with people for some reason any. Opinions, vary once again, why - some thought it was clever banter, others point out the fact that persons manufacturing machines allowed viewers to connect more. Whatever the reason, the ads "Use a Mac" are forgotten, while the Mac/PC format is always copied by these fixtures in Sprint.
However, when examined visually, the two announcements are impossible. The two show people against white, speaking backgrounds. What the heck is a work and the other pas - especially that no one can seem to agree on the reasons why folks seemed to go to one or the other?
There are answers, but there is no one answer.
Here are my staff take on these two announcements: I think it was because Apple has taken its market more to produce the latter format. With the format "Use a Mac", they were trying to target a new market - people who use Macs were speaking to people who have. It is difficult to bring new customers. most of business comes from repeat customers. In addition, it is the mouth of existing customers which tends to bring new people rather than advertising.
For the second series of ads, Apple targeted his own audience with arguments that have been familiar to them: working Mac, PC does. This makes more satisfied with their purchases and more likely to use their purchasing power, as well as to try to bring their friends and their families into the fold. Yet again, is not the definitive answer, but it is a logic as much as any other.
So, how exactly is this translated for you? How do something hip and edgy and all those other fun words, potentially meaningless?
First, know your product. When you write a blog, you sell yourself and your writing. Before anything else, you need to know what you and your blog filling slots. Mac hit on this subject with the argument "Macs just work" who has served so well in society. Be familiar with what you want to discuss and how you intend to discuss before you begin.
Second, know your market. You can have the best product for the restoration of hair in the world but it marketing for the glam Metal rock hair together is probably not going to work so well. Find out who is your audience and what they love.
This is where the social aspect of blogging. Take a few minutes and actually talk to people, socialize, discuss, laughter, jokes, the role of a joke. Do something to connect with people and have a discussion. Demographic research is great-, but someone else may be part. You should go talk to someone and get a feeling for what is their mood.
Between these two elements, you will be able to come to a more honest view of what they want, put out a blog which is entertaining and authentic, and "hip" may remain a description of a part of the body, rather than an adjective meaningless.
Friday, July 22, 2011
Why honesty questions... for Blogs and brands
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