About a year ago, the .co extension made his debut. It is the official level of the Colombia domain, but is managed as a business by a couple of American companies. Some people were optimistic and imagined that the similarity with the .com would give a chance to be popular this new extension. Other (including yours truly) were skeptical and thought that investing in the .co domains is a waste of money.
Well, it seems that the first camp was right, as the .com extension is more and more popular recently. In fact today Google announced that it has purchased the domain name of g.co, and it intended to make a shortener for Google official URL out of it. Other tech giants had already made similar actions. Twitter, for example, has t.co and Amazon owns a.co.
An interesting point on Google purchase and use of a .co domain is that it is actually much credibility to this extension. A big problem with extensions such as .biz and .info is the fact that mainly use the sites for spam, but if Google itself uses a .co domain and then other sites doing the same will likely be treated with respect of big G, right?
I have not purchased the .co domains and I do not plan to do now, but at this time I must admit that if you manage to find a domain still available good .co, that it might be worth the investment.
You may also bet on the rise of the popularity of these areas and existing purchase .co domains (for example, for $100, $1,000 or $5000) with the plan of flipping them a year or two down the road (it is a strategy to high risk, even if, so think twice before doing so).
Finally, if you plan to build a site of the regie, I always recommend going with a. com.
Friday, July 22, 2011
Google buys G.co, making it the most credible Extension
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