Most bloggers do promote themselves to mass media... and I can understand why. It is difficult to put yourself out there in pitch to the professionals who work in a cutthroat industry where they receive - and reject - locations on a daily basis. And yet, after a newspaper and a journalist and a publisher of magazines for over 17 years (and a proud blogger for three years), I know that it is always useful to try.
You see, even if your typical editor receives a flood of sites a day, the reality is that most of them are not targeted to the specific publication. When an editor receives intelligent tone of someone who understands and their publication knows, however, they generally pay attention.In addition, the mass media barattes with a huge amount of stories and perpetually needs more to feed the beast. With a cycle of 24/7 news and multiple platforms (for online and the iPad to print) that all need content, publishers need many story ideas - which is where you come. As such, I'll give you some tips on how to get your blog mentioned in the media:
You can pitch an idea to the media in two ways: either by a press release, where you mention a story idea that you think journalists of publication would be interested in writing, or by writing a story for them yourself as a freelancer.
Regardless of the option that you choose, you must be flexible with ideas for articles and think about what constitutes a history can take. Send a press release stating that you have a blog. Instead, think of whhich angles are truly of interest to a reader.
For example, if you are an accountant who, after a trip to the Mexico, has become so passionate about tequila that you have created a blog and ebook filled with recipes for cocktails and began importing unusual brands of tequila, which is interesting. Contact your local newspaper careers section to see if they would be interested in running a profile about you (many sections careers run profiles on the people who have had a career change or have an interesting job).
Or you can plant a characteristic section travel since your story is not one see you every day - and several articles run stories written by readers of travel. You can plant the food section since the tequila are unusual, or you can plant for a small business magazine, some of which are desperately need for unusual business and business profiles.
Remember that each story can be covered in different ways and publishers are usually interested in trends, inspiring stories, a fact unknown, something unusual or research that has not been published previously.
You must choose wisely your publications. Carpet bombing a large number of them with the same release of press or pitch - and I realize that it is tempting - focus on publications which would be effectively responsive research. After having been an editor for a long time I now only pitch to individual publications I have taken the time to read and understand carefully. I know that it is more effective in the long term.
For example, if you can find a local angle and pitch to your community newspaper. If there is an emotional angle then perhaps try a tabloid or magazine which published many stories of drive. Think of niche magazines and publications business as well as the biggest names. The publication, the less with small staff that they are - and often more need of copy and ideas.
If you are a fairly good writer freelance story can be a great way to get your blog mentioned in the media (for example, if you write an article of opinion for a document, and then they will often write a short biography which is written history below).
Nine in ten stories freelance get however rejected purely because they are not well written (from my experience of being the editor which was rejected!). As such, you will need to put the effort in to write the article until you think it is perfect - if you are not ready to put this effort in then be prepared for rejection. Nine out of ten stories that get released are usually written by people who probably said "I am a decent writer and it is good enough" (for the more writing tips, you can see this ProBlogger article I wrote).
If do you send that press release then cut the preamble and immediately say why your blog/project/campaign/idea is interesting. Editors are so poor at the time and with as much land that he led the nuts to read four paragraphs of small talk and bristles at the heart of the case.
You should also always leave your full contact information on the release.
Do not forget that traditional media does not include the idea of linking back to you. They did not (at least for the most part). They can print your address site Web, in print and online, but they often do to activate the link.
While this is not great from a SEO standpoint, you should not let put you off too - after all, you get always great promotion to a different audience that you would not normally reach. I hope that more newspapers and magazines finally learn us bloggers that active links are an important part of working the Web.
If I had to choose the most important point of this post, is that you need to find an angle - inspiring a trend, a story, something unusual or an unknown - to sell an idea to the media. Therefore, I would be interested to know if you're going at a history - and what will be your angle. And if you have already installed a story, tell us how you did. We would like to hear your experiences or tips in the comments below.
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