Creation of a business blog is a great way to embark on your content marketing strategy. A business blog is a good place to start a dialogue with your audience, establish your company as a leader in the industry, build a brand and the company, voice augmenter your brand presence online in the search engines and more.
Let's say that you have started your blog; He announced a press release, in three months of posts, optimized headlines so that they were going to rank in search engines, promoted them on all your social networks and more. You should have a group of loyal readers happy at any time, right? Not necessarily.
Here are 3 reasons that the failure of your blog and what you can do to make the right.
Yes, this is your company blog, so of course, you are authorized to use for a small self-promotion - from time to time. Marketing plans contained large are all on the education of the consumer, do not sell a product. Why anyone would want to read a dozen positions which are barely veiled advertisements? Your blog need to inform and educate the reader on your industry and related issues. Once you have satisfied your readers that you are not just in it for you, you can start dragging on a blog promotional time to time.
Your blog should be up to speed with time. You may not be written on the things of means used to do (unless it is a post comparing then and now), you focus your blog on what is happening now. What trends are large? That comes from the corner? If you want that your blog to gain loyal readers, they need to know that you are the best place to go for breaking news and information.
In the same vein, there is a hot topic in your industry now, did write a post and the schedule three months on the road. Get in the conversation, even if it is still relevant. Catches up with his does nothing for you or your readers. Take a unique spin on the issue and go live with him that day here. Get your opinion there while it is important. If you can't stay ahead of the curve, at least keep pace with the pack.
You must be really honest with yourself are your readers. It is potential customers? Other professionals in the industry? A blog about cooking could (theoretically) appeal professional bakers, bakers fans, owners of the bakery, culinary, gourmet students, chocolate lovers, people with special diets, catering, food writers and photographers, critical food and so on. It's up to you to decide who is your audience and what kind of information they would want to read. If your business sells commercial bakery equipment, which is your blog is really after - mother at home who likes to cook or the restaurateur who owns a coffee dessert? Your blog have to mesh with the needs and expectations of your audience; give people what they want! If you are not sure where to start, learn some of the blogs of your competitors. What topics and questions that they focus on?
Also, you have to remember that you must give time to acquire a following your blog. It will not happen overnight. While your blog is maturing, take the time to develop relationships with other bloggers in the industry, build your network online so that they can help promote your messages and develop great content.
0 коммент.:
Post a Comment