Each piece of content that you write must have a purpose or object if you prefer to call it a purpose. They are essentially the same thing when it comes to content.
Many of guru tell you to fill your website or your blog with content and you should, but everything you write and post should have an end goal in mind. Even the content that you write to distribute to the directories section or as a guest blog post needs to have a purpose.
The objective of the drafting of the contents of the article directories or guest blogging is usually done to get more traffic to your site. Which is about a data or you would not do so. Once the visitor gets to your site, the content should be a goal too.
The objective could be to keep the longest drive, or to subscribe to your mailing list or to give a value for the reader. It may also be to introduce yourself as an expert of new readers. There are many purposes that your content may have, but we are going to cover the top three.
SEO
Feed the search engines is a good goal for a portion of your content because it helps ensure that your site is found when people are looking for something specific. A part of your content has the purpose of driving traffic to your site search.
Take the time to plan a monthly content that uses your keywords. At least a piece of content each week should be food search engine, but also make sure that it is relevant and useful.
Establish the authority
Several parts of your weekly content you should establish as an authority in your niche. You want this content to be as informative as possible, so when the player leaves your site, they leave knowing more than when they arrived. Even if it is something they knew already, you want that they see you as an expert, so they will return to learn other tips for you.
Establish relationships
SEO and showing yourself as an expert is really important. However, if you spend much of your time building relationships with your readers, the other two do matter. Many readers are beginning to get disabled by impersonal experiences. They want to see the person behind the website, they want to interact with this person and answered their questions.
Pass content writing time that helps build relationships with your readers and subscribers. Encourage them to leave comments or ask questions, and then follow with answering as many times as you can. You cannot respond to every single comment, but comments on the most important.
When you give each piece of content a purpose it work hard for you. And the main objective of the content is to work for you. And don't forget that your content can have more than one objective.
What are some ways that you get your content to work for you? You give each piece a goal? Do you plan on your goals of content each month?
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