The recent update made by Google (Panda) is the first major change since 2009. There are several blogs that have been affected by this update. Some have experienced a decline in their traffic, while some have increased. Whatever change your blog known, I am sure you noticed a lot of buzz around these changes in the algorithm. What is all about Panda? Let's of eye:
According to Google, the Panda update was made to improve the quality of search results. It is spammy sites disappear from the results. Although still there are a few sites of gibberish on the results of research, there are many Web sites that were pushed to the bottom of the ranking of the search. The Panda update is not perfect, but he did make considerable changes.
Update targeted shallow and superficial content low quality sites and back to their classification. Web sites which have been the hardest hit by Panda are strong content and article sites.
To speak of a content farm, many people generally asks what exactly is a strong content. It is in fact a very vague area. After the definition on Wikipedia, a content farm is a Web site that uses many freelance writers to write content in order to rank high on search engine results. These Web sites to earn money by obtaining many pages views and therefore sell ads on these pages.
This definition makes all the directories section within the definition of content farms. There are many content farms still standing strong, even if some were penalized.
If you allow guests to publish articles on your blog, it is likely that some people add content of low quality only for some backlinks. In this case, your blog might have been affected by the recent updates. Opening of your blog for guest posts is a good way to encourage reader activity, but a certain degree of moderation is required so that it does not become a content farm.
There are some basic steps you can follow to optimize your website for Google Panda. Lee Odden, CEO of Marketing online TopRank, provides four stages which can work with the Google Panda update position.
1 Assess your blog to these characteristics: low informative value, short form, too many ads or duplicate content. If a part is copied, just delete. If the content is not too useful, add the bits of information. Remove extra advertising panels. Make sure that the person doing this has sufficient SEO knowledge and expertise of web development.
2. For subsequent blog articles, focus on high quality useful content that is not duplicated from elsewhere.
3 To promote your content so that it attracts links from other blogs. You can do this by providing content in a way that makes people comment on it. When people are interested in your website, they will be talking about, or display links to it on other sites. This will increase your page rank. But forget step-keep it original.
4 Offers users the chance to share your blog on social media like Facebook and Twitter. Social commitment will be to popularize your blog faster than other mediums. This will be useful for your blog and your readers.
Although there is some legitimate sites that is taken in the update of Panda, it proved to be a boon to the real contained marketers - blogs that offer great content to their readers. Continue to feed the Internet with the best content with less stress on the arguments of sale, and you will stay in the eyes of Google.
If you are looking for something that would have left the Panda update work in your favor then use all organic SEO strategies you know and stop building links to low quality. Perhaps some content farms have been spared by Google, but judging from the direction of that Google is taking, their next update may not be so kind.
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