A great controversy in the blogosphere for some time now is whether if bloggers should concentrate on SEO or whether they should concentrate solely on the provision of quality content. Each side in this argument has a valid point, but I'll be giving you my opinion below.
Understand the real value of your traffic and time
How generate you traffic to your blog each month and how much time your invest into generating this traffic?
This is a crucial issue, that you should first ask yourself when you try to decide whether to focus on the SEO for your blog or not. There is no point writing great content on your blog, if it can be read and when you try to market your content it is only wise to think what will offer the best result for your time.
Invest your time in SEO could be a wise decision because it will take only little effort on your side in terms of time and once you have done the necessary things you begin get traffic to your blog without doing anything.
I write many invited positions and one thing that I noticed that the traffic on my blog for my guest positions vary from one month to another due to the number of guest posts I write in a given month, but the traffic on my blog for search engines always increases even if I post only half of the content that I normally post in a given month. In other words, traffic from search engines is very consistent, it may therefore be a good investment in terms of the set time.
Do not dilute your content.
Although SEO is great traffic from search engines can be one of the best forms of traffic on your blog, it is critical to ensure that you do not just write your content purely because of the SEO advantage. You can easily optimize your post titles, do some necessary on page SEO to ensure that you get the right results, but the most important element that will determine how fast rank you and how long you will stay in this position is the number of backlinks from quality to your articles. Each link is as a vote telling search engines that your content is reliable and should be classified and each vote is not equal. You can easily build backlinks of comment to your article or some article marketing but this is not the get same that you a link back to your article of a domain of authority.
Search engines do not read your content and with many improvements constantly deployed research every day, the engines are now promoting content that readers favor. Do your best to make sure that your content is well written for your readers while also keeping SEO in mind.
Not all traffic is equal
It is also very important that you understand that not all traffic is equal. People can easily come to your site from other sources and not take your serious content, but most of the people coming from search engines have a particular need, they'll all get a solution for, therefore making it the most valuable traffic from other traffic search engine.
Conclusion
SEO is not a shady tactics and depending on how it is used, it can make the difference in you being rich or broken as a blogger. Write great and no content never forget the SEO of your blog.
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