Advertisers and marketers are always looking for ways to quantify where companies need to spend their advertising and as silver dollar more gets spent on mobile applications and games, there are some interesting trends that become apparent.
It might be a surprise to some, and no news to others, but a new poll has the men out woman of games on the Web, even if the figures are quite close. MocoSpace has just completed a survey that indicates then that the men and women of the game pretty much the same pace, it is men who are the first to take advantage of the goods at stake that are available. In fact, the study reports that the men are in fact nine times more likely to take advantage of this part of the gaming world.
The rupture was 69% of men, purchasing virtual goods while only 31% of women do the same.
Moreover, it seems that the popularity of social media keeping just on growth and now it's even more people gain in other areas of more traditional media. The evidence is in the most recent search of Daryl Willcox Publishing the United Kingdom reported that journalists are making the switch and using social media as a statement and fact gathering tool. Thus, the figures are impressive. Approximately 90% of 900 journalists interviewed said that they were using social media and which represents a new arena for the technology that was mobile with the speed of lightning through many other avenues.
However, some of the places where you can expect social media to make a splash are a bit disappointing. The same report said that professional PR have been slow to embrace the new medium and that fact has many Internet related companies ask the apparent contradiction. Even when these PR people are using the latest technology, an astonishing 98% always use e-mail as the means of the line of front contact a prospect and those that have adopted social media technology, only a disappointing 29% use Twitter.
Financial Times interactive producer Martin Stabe said that these new numbers should be viewed as a wake up call to the PR professionals. He says that these experts should focus on the modernization of their industry and although there is a need for face to face interactions, in the areas of public relations is also necessary to take full advantage of the scope of the exhibition on Twitter, Facebook, and others can afford the company seeks to capitalize.
As it stands now contact face to face and phone contacts are most used social media techniques.
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