Monday, September 12, 2011

8 Lessons growing from one Site to a Million monthly page views

Mark pages views some time ago one of my sites crossed the$ 1 million each month. Below is the screenshot of Google Analytics for the month of August.


While I know, there are thousands of other Web sites out there with much higher traffic, reaching that milestone made me very happy, as it is a Web site, I built from scratch (i.e., I still remember when I registered the domain).


Below are the eight most important lessons I learned then:


Most of the who read this blog probably think this is my site more and more cost-effective. Well, is not. The reason? Tips traditional blogs, to make the money online, SEO or Internet marketing trucs traditionnels les blogs, faire de l' argent en ligne, referencement ou Internet marketing assez en comparaison avec des comme blogs sont petites enough assez en comparaison avec des comme blogs sont petites compared with en comparaison avec des comme blogs sont petites comme blogs sont petites as blogs blogs are small in comparison to That is why my "money" sites are placed in these niches, as I write on Daily Blog Tips, especially because I have the pleasure to do so.


While it is important to pick the right niche, relatively important, I wouldn't recommend you can start another blog tech or cars, where you will get most of your content sites and other blogs, more. Most of the traditional niches are crowded and if you write will just on what everyone is written, after them, the people have no reason to visit your site. The solution? You must find a unique angle. You must have an idea that will differentiate both your site and your content to others in the same niche. Step easy, but possible.


There is a metric that very few people pay attention to the, and yet I believe that this is one of the best indicators of the potential of a Web site: repeat visitors. Basically if the amount of repeat visitors on your site is increasing over time, that this means that you convert some of your occasional visitors more loyal and your total traffic will increase overtime. However, if the amount of repeat visitors is not growing, it means that your content is not able to engage visitors to the point that they will remember your site a few days after visiting it. In this case, you need to rethink your strategy.


If you need to choose between quality and quantity, go with quality. In the words of order, you will get much better published an article of high quality per week than five medium-sized ones of Edition. It is the quality of your content that will increase the amount of repeat visitors you get, after all, and the amount of backlinks you will receive from other sites (more on that below).


If you like it or not, Google is the main driver of traffic on the web, so you better friendship with her and use her help to grow your site. This means that you need understand how job search engines (e.g., how Google analyses Web, how he decides which Web sites to be used when people search for stuff, etc.) to optimize your content pages and promote your articles in a way that will increase their exposure with search engines. It will take some effort from your end, but the results are certainly worth it.


When it's referencing and promotion of your Web site in General, you will need to research and collect data (as opposed to trusting your gut or a hunch). That is, you will need to understand what are the hot topics in your niche, what search terms are sending you more traffic, that visitors are more likely to stay on your site and so on. With the numbers on your part, you will be able to make much better decisions, both in terms of content and promotion.


Although there are many people who manage to grow large sites only, I found that some help along the way makes all the difference. On most sites, these days I concentrate exclusively on aspects of the strategy and promotion, while leaving the development of the web design/content to other people. You will need to spend the money, although it is one of the most effective ways to grow any website (and any other company, for the case).


It took me about three years to go from zero to one million monthly page views. During this time, no there was no event which catapulted the popularity of my site, no large spike in traffic. It was a gradual and slow process, where each month I would promote the site a little more, make a few guest posts and so on. What mattered to me was to see the numbers of traffic increasing, albeit slowly, month after month.

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