Death and taxes, there is an another bitter pill, you have to swallow as a blogger. Is that pimps, grocery stores and the killers have an unfair advantage when it comes to Commander attention on the market.
Whether it is an advertisement, a story or article, those who sell sex, how food or danger attract more attention than the rest of us. Our subconscious mind is programmed to take note of these three things and disproportionate call attention to themselves.
If that means the rest of us is destroyed? That means we are always subject to the tyranny of sale of sex traffickers, displaying food grocers, and carrying firearms hit men?
Lol because we have our own weapon to attract attention, and it is just as powerful as sex, food and danger.
What is this weapon of mass attraction?
The power of the unexpected.
"If I could have your attention for a few moments," said voice overload." The passengers wanted to hear this message exciting flight attendant was for them that day, only to realize that it was just another demonstration of flight safety.
You know: "Fasten your seatbelts, put your tray tables in a vertical position, not smoke in the aircraft and, emergency, follow the lights along the side of the aisle."
One by one, the passengers started disconnect as quickly as they had settled, dating back to the reading of their magazines, peering out the window or any other they did previously.
Then it happened.
"If you have not been in a car since 1965, the proper way to fasten your seat belt is to drag the flat end through the loop," unexpectedly announced the attendant. The message of old tired to fasten your seat belts were suddenly to life.
He has been to move the lights along the side of the aisle.
"And as the song goes, there may be 50 ways to leave your lover, but only six ways to leave the aircraft: two pass exit doors, two over-wing removable window and two rear exit doors." The location of each exit is clearly marked with signs General, and disco lights, red and white on the soil of the island. Made ya! »
In the part "don't smoke on the plane", the attendant has a way of spicing that it thus.
Speaking of smoking, it is y never any smoking on our flights. You know what happens if we catch smoking you here to the Southwest, do you? You will be asked on our wing and enjoy our presentation of feature film, as gone with the wind. »
And just like that flight attendant had attracted the attention of everyone on board. Even the most indifferent passengers were listening carefully and smiling. More importantly, for our purposes here, it did so without implying sex, showing the food or threat of danger.
What was his secret?
At the heart of his achievement was the use of the unexpected. We know all that is meant to look like a demo of flight safety. We have an existing model and the image of this situation. What is the attendant had to get out of this schema. She has used humor, which, itself, works because it makes unexpected connections, challenge and change, and thus draw attention, the demonstration of old tired.
As remarkable that the edge is, however, it is not indicative of the way in which most of the bloggers can use it on their blogs. To understand that we must look at the formula of Freakonomics.
Steven Levitt and Stephen Dubner Freakonomics and Superfreakonomics, books have sold more than 5 million copies worldwide. In addition to being controversial and insightful, how worthy books attention are their catchy titles chapter. By pairing of two independent entities and connect in some way relevant to the message of the chapter, the authors create magnetic titles.
Here are the titles of their books chapter:
Teachers and Sumo have in common?What the Ku Klux Klan like a group of Real Estate Agents?How is a prostitute Street as a store Santa?That Al Gore and Mount Pinatubo have in common?The titles of work because you did not normally associate teachers with sumo wrestlers, neither prostitutes with store Santas. They break the existing models of the association, evoke curiosity and result, as the agent of edge, the phenomenon of "Made ya look!
So if you want that your blog to stand their catchy gives blog post titles using the formula of Freakonomics. Find two entities and unexpected link between them.
Here are some more to get your mental juices flowing:
5 Things a Maboul dog can teach you about writing good contractors are CopyHow as young children?What do Charles the great and Genghis Khan have in common?Why suicide bombers should buy life diseases Insurance5 I would make the pay money Get3 ways to impress your partner being less Romantic5 ways Porn created the modern worldHave you used the magnetic headlines on your blog? How they make to draw crowds to your content?
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