Jack and the Beanstalk, little Red Riding Hood to Cinderella, fairy tales have been enchanting audiences of thousands of years. They are constantly being told, modified, and even in films. Despite their apparent simplicity, they enrapture and engage audiences time and time again.
Each fairy tale begins with a desire. If it is to want to go to the ball, a poor man wanting to be King, or a girl taking some food in the House of the grandmother of Cinderella, the story starts with a desire for something.
No enchanting tale starts without some sort of hope, the dream, failure or desire. Even if it is the wish of things to stay the same, the characters have something to want to.
Then, how this relates to your blog? Well your customers are reading your articles because they want to and hope for something, be it entertainment, advice, or advice on a particular topic.
One of the best ways to stimulate this desire is by using your headline to show them that you have something that they want to. For example:
7 Ways to pass the ball if you are a beautiful but poor step-SisterThe best way to go to grandmother's House while avoiding the WolvesHow to get your magic beans grow in just 2 daysIn each story, there is a kind of challenge or obstacle and your blog readers feel the same.
The challenge is usually stop achieve what they really want. Red Riding Hood faces the Wolf, Cinderella had her wicked step-sisters and Jack was trying to circumvent the giant for his treasure.
Then, what is that the desire of readers of your blog and what is their ugly step-sister, Wolf or an ogre prevents them? Perhaps your blog readers want more traffic, but are confused by the different methods to attract more readers. Or maybe they want to write a novel, but are experiencing writer's block.
When writing a blog, ask yourself what challenges come between your audience and what they want and how you can help to overcome them.
You may not be a woodcutter, a fairy godmother or a King, but on your blog, you are the hero of your drive! Heroes have the experience, knowledge and skills, and your blog is the perfect place to show your readers that you are the right person to help them in their adventure by:
explaining how you did something that they want to dopointing mistakes that you made on the road and others can avoid themgiving shortcuts and tips to get faster results that learning first-hand.If your audience grows to you consider their own fairy godmother of marketing of craft or blogging, they want to keep coming back for more information.
The fairy tales are still a kind of transformation. It might be a pumpkin in a tank or a wolf in an old lady, but the most popular changes are those that satisfy our desire for the end of the fairy tale.
If we love Cinderella becoming a Princess or Aladdin becoming a prince, and your readers look also for a positive transformation when they visit your site.
For example, after reading your blog Note:
Things they can do something, but as they did before?Do they feel better and inspired or not so alone?Have access to resources that will give their results?Try and give a form any processing and your drive is most likely to not only take advantage of your position but bookmark and return again and again.
Most of the fairy tales have happy endings. Now, this does not mean all of blog you have a at the end on a positive note, what this means is that your reader must be satisfied that they have obtained what they were looking for.
So if they come to your blog for satirical comments on celebrity relationships, a collection of photo of embarrassing shots of the couple a latest list will be their happy ending. If others seek mediation tips, discover how to transform their Office in a calm Center will be their happy ending.
Consistency in the delivery of your expectations is important when writing a blog. You are essentially stories written every time you publish and just as we want a happy ending when we decide to read a fairy tale, your customer wants that same consistent experience when reading your blog.
Now it's on you. You already use these five elements of fairy tale, or you have a different approach in writing compelling content? I'd love to hear about in the comments below!
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