Friday, June 1, 2012

Pay per Click vs. Pay per Action - for whom the future?

It's no secret that in recent years, an Internet business is rapidly becoming more and more civilized - not because people suddenly become cleaner and kinder, but because the major players, such as the major search engines and e-mail server, make everything to make communication with the Network Customer as efficient as possible and devoid of obstacles. Therefore, the era of rampant spam, junk sites and "black" methods of promotion are slowly but surely passing away. On the one hand, for webmasters who are accustomed to earning, so to speak, in the sale of air, it is not too happy trend. On the other - these trends raise the level of trust to the Internet from advertisers, which opens the way for a really good wages for those who are willing to deliver really good service.
In the Russian segment of the web, as usual, everything happens with some lag - but it's even useful, because it allows the example of West's "spy" as the Internet in the near future will evolve with us.
In terms of advertising is the most significant for the model Pay per Action. If the west online, this model has become, if not dominant, it is very much a few years ago, in RuNet any noticeable spread it bought recently. Compared to the good old Pay per Click, it has at least one unmatched advantage - an advertiser more willing to pay for advertising if he has to pay for a specific result, rather than abstract clicks or a little less abstract leads. Low-quality sites are here to catch something - but if the webmaster has reason to believe that his site is really able to attract advertiser clients, we have every reason to try their luck.
So far, the Russian-speaking Internet affiliate programs that work on the principle of PPA, not much, but those that have cause great interest, because for a long time and obviously doing their job successfully. An example would be, say, admitad.com - one of the oldest and most successful of these companions in RuNet (since 2009). The bottom line is that it is not even the affiliate program, as well as the creators say - affiliate network, affiliate aggregator that draws together the many advertisers and webmasters, thus simplifying the search for partners like those and others. In the end, to work with one program in which you can find everything you need much more comfortable than a few.
List of advertisers ensures that the PPA-ads really attracts a truly major advertisers, and you can find the most diverse lines of business, from computer games and children's products to banks and insurance agencies. Here are a few examples: Quelle, Homecredit, Bank of Tinkoff, tanks online, Messenger, Bonprix, CUM. Record payouts for webmasters (up to 300,000 rubles per day) not less eloquently, that the case is at the correct implementation is also very well paid.
Restrictions on the participation of virtually no - you can monetize virtually any traffic, except for obviously garbage. Another interesting aspect of this particular affiliate program is that the advertiser can not reject the webmaster, not explaining its actions.
In other words, admitad.com eloquently testifies to the fact that the future of the Internet business - it is a model for the PPA. In RuNet capitation shift has not occurred, but the long wait for it, and enterprising webmasters is a good opportunity to become part of the future now.

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