As a specialist in SEO, you probably spend hours trying to fine tune SEO-campaign and increase traffic. Since the SEO account goes to inches, not miles, every single change can make a difference and, consequently, the campaign invested much time and effort. Thus, the question arises as to whether the traffic from search engines the best traffic you can attract to the site?
In this paper we evaluate different types of traffic based on the following characteristics: the duration of the generated traffic, the degree of control, speed of results and consistent results. This article does not purport to offer a single "best" source of traffic. It, however, the features of the visitors, along with strengths and weaknesses of each type of traffic.
Direct Traffic
Direct traffic consists of users who directly entered the address of the page, or those who found it in the browser history and bookmarks. In addition, this includes cases of transitions from email-mailing list, or from a source that can not be traced (such traffic is also often referred to as direct). In this article we will concentrate on the first case of direct traffic.
Usually high rate of direct traffic points to increase brand awareness. This assures us that a large number of users has an idea about a particular domain, trust him, and expects to find there useful information and services. In most cases this is not new and regular users.
Referral Traffic
Referral traffic is visitors who clicked on the link, while at another site and got to a page of your site. A special type of referral traffic - one that comes from social networks, and in this article, we distinguish between them because they have different characteristics.
The increase in referral traffic shows that the site has an attractive content, and that other webmasters to offer its visitors by placing links on their pages. In most cases, pages receive most of the links - those that are also popular among users, and have quality content (Of course, there are times when a larger number of links is a result of the strategy of forming a reference mass) Getting links from certain sites with high traffic can attract influx of quality traffic to your website and increase your credibility. These references are usually difficult to obtain, and the best way of purchase - is to open an affiliate program, which may participate in other web-masters, or by developing innovative services and high quality content.
Traffic from social networks
Traffic from social networks is called the traffic that comes from online communities and social networks. It is considered part of the referral traffic, but we usually separate them, because they have different characteristics. The problem is that it is not always clear how to categorize incoming traffic from certain sources. For example, should we take into account the traffic from the forum or blog, as traffic from social networks? We propose to classify each source of traffic depending on its characteristics.
Increased traffic from social networking shows that the site is a popular choice for users, and around it there is "noise." Nevertheless, one should bear in mind that not all Web sites or pages become popular in social networks, since the volume of traffic is largely dependent on the nature of the content.
Traffic from search engines (natural)
Traffic from search engines - is traffic, which is formed as a result of unpaid visits to the various search engines. In this paper we consider the natural traffic from search engines.
Increase traffic from search engines shows that the site began a successful SEO-campaign. This means that the site is well developed, well-structured, has the best content and gets a lot of quality links.
Price-per-click (PPC) and paid traffic
Paid traffic - this is traffic that comes from advertising on the Internet. There are different types of paid traffic, such as CPC (Pay Per Click - PPC), paid inclusion, pay per impression, paid links, etc.
The increase in paid traffic does not guarantee a successful advertising campaign. Other measures, such as assessing the level of return (ROI) and performance is also very important. Due to the fact that this type of traffic is worth the money, you need to control it to improve your campaign performance.
Conclusion
So, let's go back to the original question. "Is traffic from search engines the best for your site?"
Of course, the traffic from search engines is a great source of traffic because it is an effective way to generate new targeted visitors at a very low price. Nevertheless, the SEO-campaign can affect algorithmic changes, successive various "best practices" as well as growing competition of popular keywords. As a result, there is always the risk that you will not appreciate, or if you suddenly lose the competitive rankings.
Keep in mind that in order to conduct a successful SEO-campaign, you need quality links that are at the same time a source of reference traffic. Of course, in order to get quality links, you need to attract regular visitors and have the strongest supporters who are willing to recommend you to others in social networks, or to place on your site to link to your site. Of course, there's always the ability to run PPC-campaign and get a quick result, but it will cost extra money and can not bring the expected results, if not carefully planned campaign.
In the end, the most important thing in this case - to find the optimal combination of each source and the right to use all available tools and resources . And how much traffic you would prefer to attract?
0 коммент.:
Post a Comment