Sunday, October 2, 2011

At the End of the Day, It’s Still About People

Sure, you want to make money. You want to make a lot of money. Maybe you’re doing all of these things to help you make money. But, you know what? Without people, there is no money. You absolutely cannot make money without people, unless you’re a bank robber, and I don’t suggest that.


Your online business is about people. It doesn’t matter how great your report is or your new product or your blog, if there’s no people, there’s no sales. You have to cater to the people. It doesn’t matter if you sell information, offer a service or even what niche you’re in. It ALL revolves around people–the consumer.


You’re told to build traffic so your site will be a success. You need traffic or it will fail. What is traffic? Yep, people.


You’re told you need a list so you can promote your products to. Without a list it will fail. What is a list? Right again, it’s people.


In reality, you are not generating traffic or building a list. You are attracting people.


No people, no traffic, no list, no money.


The best way to make money online? Attract people.


What do you do with them after you attract them? Build a relationship. Sure, you can have crappy products and no people skills and not build a relationship, but that will only last so long. Building a business that way is equivalent to the life cycle of a fly. It’s very short-lived.


If you want to build a successful business online, you need to set aside the money issue and focus on people. Put your focus on serving them and helping them solve their problems. Then, and only then will the money come. People will want to buy from you and they will be loyal customers if you give them value and solutions to their problems.


Keep people in the forefront of your business and at the end of the day your bottom line will be a reflection of how well you served people.


Take care of people and they will take care of your business.

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