Tuesday, May 29, 2012

Update Penguin (Penguin) from Google: 5 types of problems that are harmful for websites

If you own a website, then surely you have been surprised to see that the position of your site dramatically decreased immediately after the release of Google Pack, codenamed Penguin? As shown earlier analysis, one of the main factors is the links leading to your website.
The main objective was to freeze the upgrade Penguin Web spam in search results Google. In addition to being a great piece of web spam, and links were with low-quality sites.

Natural links

First of all, Google considers links as "votes". So, in theory, the sites that get the most "votes" should be given the highest rating on Google, as more people find this a valuable resource.
Google analyzes the quantity, quality and relevance of the sites that link to your site. When Google looks at your profile link, it looks at what type of websites link to you how fast you are accumulating these links and anchor text (the combination of words to which you link), used referring website. When the algorithm of Google determines such things as a huge number of new options or as a disparity in the anchor text, he thinks of the sanctions.
How Google and many SEO-experts for many years taught us, you can get more options by creating a unique, authentic content, to which other people naturally want to refer.

Unnatural links

Sites that fall under the "punishment" after upgrading Penguin unites them is the lack of natural links. 5 major problems that are present in all sites in this category:
  1. Paid up links with anchor text exactly match the key : the wish to promote your site on a particular key, there is only one way to move - buying links on other websites using the key exact match. Google determines that it is paid up links created just for the fraud-rated PR, rather than to provide valuable information to visitors.
  2. Spam in the comments : The following two problems for sites that are trying to accumulate unnatural links on specific keywords crafty ways, are the captions in the comments, which contain the text of an exact match key, as well as in people who used the logins with the exact key.
  3. Guest posts on questionable websites: guest posts, and although the permissible manner of use are the links to the site, updating Penguin subjected to punishment, even those sites that are referred to other sites with low quality content, which are more focused on the use of anchor text, rather than the provision of important information.
  4. Catalogues Articles : lean content, containing links to the key as an exact match is another common factor.
  5. Links to unsafe websites : if you have any incoming links from sites that were identified as malicious, sites with endless pop-up ads or sending out spam? This is another factor that led to the loss of the websites rankings in Google, so that links to and from spammers or "bad neighbors" are also dangerous.
Overall, the Penguin does not update brings changes that Google could be regarded as inappropriate. Google has implemented this algorithm just to catch hackers attempting tricky ways to get into the search results. If any (or all) items fit your case, you probably applied your efforts to obtain the rating is no longer enough.

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